In its November 2025 round-up “ Business books: what to read this month,” the Financial Times selected The Caring Company: How to Shift Business and the Economy for Good among five business books reviewed that month — a recognition we value in itself.
The FT’s monthly selection is highly curated. Appearing alongside works on philanthropy, leadership, purpose-driven economics, and entrepreneurship places The Caring Company squarely within the contemporary debate on the future of business — and signals that the questions it raises are now firmly on the agenda of serious business readers.
The review describes our book as “an invaluable read for many bosses,” highlighting its narrative richness and the way entrepreneurial stories can help leaders see their own practices differently. That assessment matters to us: the book was written precisely for leaders who sense that something in today’s dominant management models no longer works — but who are looking for grounded, real-world alternatives rather than abstract prescriptions.
At the same time, readers familiar with the book will notice that the FT review approaches The Caring Company primarily through a “doing good while doing well” lens. This is understandable — and common — but it only partially reflects the book’s core claim.
Our research goes further than aligning profit with social outcomes or encouraging more responsible behaviour. It challenges deeper assumptions: that profit maximisation must be the objective of the firm, that care can be delegated to programs or labels, and that social responsibility can sit on top of business rather than be designed into its core activities. Caring companies do not pursue profit as a goal — they prosper as a consequence of serving their business ecosystems unconditionally.
Still, we see the FT’s inclusion as an important marker. Being reviewed among five books selected for the month by one of the world’s most influential business newspapers is, in itself, an accolade — and a sign that the conversation is shifting.
If The Caring Company invites debate, nuance, and even disagreement, that is exactly as it should be. The transformation of business will not come from slogans or consensus, but from sustained, serious engagement with ideas that question the status quo.
You can read the review here